How to Set Dynamic Pricing for Specific B2B Customers in WordPress

In the competitive world of B2B eCommerce, implementing dynamic pricing for specific customer groups can be a game-changer for your WooCommerce store. But what exactly is dynamic pricing? It’s the strategy of offering tailored pricing to distinct user segments—such as wholesalers, VIP clients, or regional distributors.

At the same time, you can maintain standard retail rates for others. This approach not only incentivizes bulk orders and boosts customer loyalty but also streamlines operations and maximizes revenue.

Enter B2BKing, one of the leading B2B plugins for WooCommerce, boasting over 139 robust features designed to transform your WordPress site into a full-fledged wholesale powerhouse. From advanced user role management to seamless integrations, B2BKing’s dynamic rules make setting up personalized pricing effortless.

In this comprehensive guide, we’ll walk you through a step-by-step process to configure dynamic pricing for specific customer groups using B2BKing, helping you unlock its full potential. Let’s dive in!

What is dynamic pricing and why use it?

Let’s first understand what B2BKing dynamic pricing is. Dynamic pricing is the process of adjusting prices based on customer groups, order quantities, or categories. B2BKing has a dynamic rules feature which you can use to set up dynamic pricing.

Imagine you have a B2B+B2C hybrid online store with retail and wholesale customers. It is only natural to provide the wholesale customers a special price. But you still have to keep the retail price intact. That’s where dynamic pricing comes to play.

The dynamic rule feature of B2BKing allows you to set up a separate price for each of your customer groups. This will not only improve your sales, it will also increase customer loyalty and streamline your operations. So you can imagine how important the dynamic pricing feature is.

Setting up dynamic pricing for a single product

Before we use the dynamic rule feature, let’s quickly see another way to set up the B2BKing dynamic pricing. If you have multiple user groups, this is how you can add dynamic pricing for a product. First, create or edit a WooCommerce product, then ensure that you have multiple user groups.

In the Product data section, you can find the fields where you can add the retail price and sale price of your product. You can also create price tiers which will allow you to provide discounts to users who purchase in bulk.

You can also set regular and sale prices for other user groups as well. Let’s take a look at the screenshot down below:

Here you can see the first field is for the regular price. Right after that price tier, you can see that we can set a custom price for the Small Business group. In this way, you can add different pricing for different groups of users. So that’s one way to set up B2BKing dynamic pricing.

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How to set up advanced dynamic pricing using B2BKing

In the previous section, we discussed how you can set up different pricing of a single product for specific user groups. However, if you have a lot of products on your site, it will be quite time consuming if you follow that process. In this case, you can take the help of the B2BKing Dynamic Rule feature.

Before you set up the dynamic rules, make sure that you already have some products added to your store. Also make sure that you have multiple user groups. And yes, you will need to have the B2BKing plugin installed and activated on your site. If you’ve taken care of all that, then you can proceed with this guide.

From your WordPress dashboard, navigate to B2BKing > Dynamic Rules and click on the “Create new rule” button.

Let’s keep in mind that B2BKing Dynamic Rule can be used to achieve different types of functionalities. For example, you can create a rule for free shipping, maximum order, tax exemption, provide discount, etc. But our goal is to create dynamic pricing for a specific user group. In other words, offer a special price for a group.

After it brings you to the new screen, here are the things that you need to do:

• Add title: Add a title of your rule. You can use any method for this, but it will be a lot better for you if you use a title that clearly explains what this rule does.
• Select a rule type: When you click on this dropdown, you’ll see several options. For our particular goal, we’re going to select Discount (Percentage). However, you can also choose Discount (Amount) if that is what you prefer.
• Applies to: This is where you can select where you want to apply this rule on. You can apply this rule for cart total, categories, or even specific products. We’re going to choose Select products & categories. (We’re choosing the Interior category for this example.)
• For who: From this dropdown, you can select for which user or user group you want to apply this rule for. We’re going to choose the VIP group.
• How much: This is the part where you can set the amount or percentage of discount you want to provide. We are adding a 20% discount.
• Disc.name (optional): You can also add the name of the discount here but this is optional and can be skipped.
• Select multiple products and categories: If you’ve selected “Select products & categories” from Applied to section, it will generate a new field. This is where you can select one or more products and categories where this rule will be applied to.

You can take a look at the additional options and also add conditions if you want. But for our special price we don’t need to do that. So we’re leaving those options alone. After that, click on the “Publish” button to add this rule. Now that our dynamic rule has been created, also make sure that its status is set to active.

Now let’s take a look at one of our products, Classic Chair for example. This product falls under the Interior category, which means that our dynamic pricing rule should apply to it.

We can see that the retail price of this product is €379.00. Now if we log in as a VIP user, add the product to our cart, here’s what we see:

We can see that the 20% discount we set for the VIP user group for the Interior category is being applied.

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Conclusion

That brings our B2BKing dynamic pricing tutorial to an end. B2BKing is a powerful wholesale/B2B plugin that offers you various features. As you’ve seen from this tutorial, we created dynamic pricing for a specific user group by creating a dynamic rule.

You might also have noticed the number of options you’re given to set up and customize various dynamic rules for your site. This level of flexibility and functionality is truly amazing. With B2BKing you can be certain that it provides you with all the features that you might need for your B2B WordPress site.

We hope this post was helpful for you and we encourage you to check out our YouTube channel for more tutorials and informative reviews, overviews, and other helpful videos.